The Truth About The Industry
The FDA's regulations vary between the U.S. and Europe. In Europe, there are over 1300 ingredients banned from beauty products while the U.S. has only banned about 11.
What Does "Natural" Mean?
The word "Natural" within the beauty industry isn't actually clearly defined. It defines a product as having at least one ingredient that comes from nature... not great standards.
To us, "Natural" means something so much more; a non-toxic product that offers the cleanest ingredients only found within nature (botanicals). There's no hidden chemicals within our fragrances, no dyes, parabens, phthalates, sulfates or other harmful ingredients, and they are never tested on animals.
We want to redefine "Natural" and set a standard within this industry as a trusted word that can represent the cleanest possible option for your health.
What are parabens, phthalates and sulfates?
ParabensPreservatives that are known to cause hormone disruption.
PhthalatesPronounced like "Thalates," these chemicals are used to make products more adaptable and last longer. They also disrupt the reproductive and endocrine systems.
SulfatesCleansers that are irritating to skin.
Why We Are Not Hypoallergenic
Being 100% natural means there is a very small possibility that an allergic reaction could occur. Other companies that are considered hypoallergenic use synthetic ingredients to replace the natural essential oils. This prevents most allergic reactions, but the synthetic components pose other health risks.
Keep in mind that all perfume contains an alcohol blend, and most of them are made of about 80-90% alcohol. So a claim can easily be made that the product is "90% natural," simply because of using a natural alcohol solution. Now, some synthetics are safer than others, but many are still questionable and contain potentially toxic chemicals and hormone disruptors. Though there is a risk of allergies, we prefer our ingredients to be free of synthetics to prevent the risk of other issues.