Eau de Parfum vs. Eau de Toilette
Eau de Parfum vs Eau de Toilette
There's a difference? Yes there is! Many consumers are unaware that perfume can have different concentrations which effects longevity, type, and when the perfume should be worn.
First, you need to know that perfumes have a concentration range of 5-30%. The concentration of the perfume is determined by the amount that comes from either oils or synthetic ingredients which gives a fragrance it's unique smell. The rest of the concentration is typically made up of alcohol to help dilute the oils from becoming too overwhelming, or to serve as a filler.
So let's first break down all of the possible concentrations:
Eau Fraiche: 1-3% concentration, 97-99% water, lasts up to two hours
Eau de Cologne: 2-4% concentration, 96-98% alcohol, lasts a few hours
Eau de Toilette: 5-15% concentration, 85-95% alcohol, lasts 2-3 hours
Eau de Parfum: 15-20% concentration, 75-80% alcohol, lasts 4-5 hours
Parfum: 20-30% concentration, 70-80% alcohol, lasts 6-8 hours
Why are we mainly comparing Eau de Parfum and Eau de Toilette?
Well, these are the two most common types on the market and the two that consumers most frequently choose between. Though Parfum seems like the best option when you compare concentrations, it is also the most costly due to the large amount of ingredients used. The higher price point usually becomes less appealing to consumers once bottled.
Eau de Toilette is commonly used for daytime wear, and needs to be applied every few hours. Many tend to purchase Toilette, since it is the cheaper option, but often do not realize that they could be actually paying more for less when you look at the concentration of it. However, companies try to take advantage of consumers by using this tactic of offering a "cheaper" perfume to those that are not well versed in the fragrance world. This option may work well for consumers who enjoy switching up their scent frequently throughout the day, but typically, most consumers want to change their scent come nighttime. This limits consumers as Toilette is most commonly created as a daytime scent.
Eau de Parfum appears to be the next best thing, and at a more affordable price. With a higher concentration, the fragrance can last about two times longer than Toilette (which is what most customers are searching for - a scent that lasts). Though slightly more expensive, the long-lasting scent is worth it. Many consumers prefer this type to wear throughout the entire day, or even to wear at night after their Eau de Toilette wears off.
So why does perfume cost so much, regardless of the concentration? Well, to put it simply, you are typically paying for the bottle or the brand name, not what's inside. Many brands use synthetic ingredients, which are extremely cheap and not always safe. With synthetics being so cheap, a perfume can usually cost just pennies to create while the bottle can cost 3x as much as the fragrance it holds. As consumers, we may think we are paying more for a better product, but in reality, we're paying more for the look and the name on the label.
In contrast to synthetic ingredients, natural ingredients are 5x more expensive. When you are paying for a natural product, you are paying for real, harvested ingredients (the pretty bottle is just the bonus!). Since natural perfume is much more expensive, it is difficult to find a reasonable price point based on the type of concentration when compared to synthetic based perfumes.
We wanted a perfume that customers could feel good about putting on their skin, but would also be long-lasting; which is why SCNT is Eau de Parfum. Though fragrances last differently on everyone, we have found that ours have lasted up to 8 hours when testing. A goal of ours was also to create products that are affordable for anyone and everyone, but still cover the expense of living naturally. We hope you enjoy our fragrance as much as we do!